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    LINE FRIENDS began with the introduction of sticker characters 'BROWN & FRIENDS' for leading mobile messenger app LINE and its active worldwide user base of 200 million. Since then, the company has emerged as a global creative studio based on its range of exclusive Intellectual Property's(IP) including 'BT21'– characters created in collaboration with worldwide pop-sensation BTS, and Supercell's mobile hit game 'Brawl Stars', winning the hearts and minds of the youth worldwide.

    LINE FRIENDS continues to partner with leading brands across the industry such as Netflix, Supercell, Tencent and Big Hit Entertainment, to create an exclusive range of media and entertainment content, proving the limitless potential of character IP’s.


    Brown & Friends

    Created as stickers for lending mobile messenger app line and its 200 million active users, brown and friends has expanded beyond the mobile screen. So far, it has developed into a highly successful character brand, introducing a variety of products and content in collaboration with global partners.


    Created in collaboration with global superstars bts, bt21 is winning the hearts of millenials worldwide. It is also the first collaborative result from 'Friends creators' platform. where the line friends team up with the influential artists to create new characters for Ip & content business.

    Online Store

    Line friends official web store

    Online fashion customization platform

    Offline Store

    New York Flagship Store

    LA Flagship Store