LINE FRIENDS began with the introduction of sticker characters 'BROWN & FRIENDS' for leading mobile messenger app LINE and its active worldwide user base of 200 million. Since then, the company has emerged as a global creative studio based on its range of exclusive Intellectual Property's(IP) including 'BT21'– characters created in collaboration with worldwide pop-sensation BTS, and Supercell's mobile hit game 'Brawl Stars', winning the hearts and minds of the youth worldwide.
LINE FRIENDS continues to partner with leading brands across the industry such as Netflix, Supercell, Tencent and Big Hit Entertainment, to create an exclusive range of media and entertainment content, proving the limitless potential of character IP’s.
Created as stickers for lending mobile messenger app line and its 200 million active users, LINE FRIENDS has expanded beyond the mobile screen. So far, it has developed into a highly successful character brand, introducing a variety of products and content in collaboration with global partners.
Created in collaboration with global superstars bts, bt21 is winning the hearts of millenials worldwide. It is also the first collaborative result from 'Friends creators' platform. where the line friends team up with the influential artists to create new characters for Ip & content business.
SUPERCELL’S SMASH-HIT MOBILE GAME BRAWL STARS HAS VENTURED OUT OF THE MOBILE SCREEN! LINE FRIENDS, THE OFFICIAL GLOBAL LICENSEE OF BRAWL STARS’ CHARACTER IP, EXPANDS THE BRAWL STARS UNIVERSE FURTHER THROUGH A RANGE OF PHYSICAL PRODUCTS AND DIGITAL CONTENT.
CREATED IN COLLABORATION WITH TREASURE, A BOY BAND LOVED BY FANS WORLDWIDE, TRUZ IS A NURTURING-GAME BASED CHARACTER IP THAT GROWS BY TAKING ON SPECIAL QUESTS. SINCE ITS FIRST RELEASE IN 2020, TRUZ IS EXPANDING ITS OWN VIEW OF THE WORLD THROUGH VARIOUS CONTENTS BEYOND LIMITS.